The brand gnuhr, pronounced with a silent “g” similar to the word “gnosis”, derives its name from the Arabic word “nur”, which means “light”. In 2023, Nur Abbas initiated a unique approach by applying the “ultralight mentality” to backpacking and everyday life, emphasizing purpose-based systems.

Nur Abbas takes his experience from renowned brands like Maison Margiela, Louis Vuitton, Nike, and Yeezy, infusing high fashion sensibilities into the ultralight ethos. Nur's expertise marks a significant evolution in how we think about personal gear and apparel, connecting ultralight functionality and everyday life.